2014

mobile & e-commerce

experiment

a second screen experience for a physical store

my role

Original Concept, UX and Design Director

about

We wanted to understand what kind of features common to the e-commerce websites could be translated into a shopping experience in a physical store through the use of the mobile.

The result was an interface that works integrated with beacons to present information about each product in real time as the customer moves through the store.

what is about

Bringing
e-commerce features to a physical store through a mobile interface.

backstage

We live in a super connected world and no one else goes out shopping without first research on the internet. Could be possible to bring into the physical stores features that people take for granted in digital e-commerces such as product comparators, reviews and related products?

To study these possibilities we created the Second Screen Store concept, an experiment to explore how technology can be used to create breakthroughs in how we experience products inside physical stores.

We install beacons on each product and set it with very low range. Customers could then approach their smartphones alongside different products to compare features as the interface adapts to display different information.

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Both the online and physical stocks would be integrated and through the interface it would be possible to see the options of colors and sizes. After choosing a product, the checkout could be done directly in the mobile or in the physical store.

The customer decides whether to take the product with him or leave it to be delivered at home.

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It's time for the virtual stores start to influence the physical stores and not the other way around.

credits

Tiago Furquim, Danilo Rodrigues, Fabio del Rio.