2015
game app & digital marketing
fiat
Mistakeland is a game for a better traffic
my role
Original Concept, Art Direction, UX and Creative Director
about
To educate the next generation of drivers, we created a game that takes place in the city of Mistakeland (Vacilândia). Players need to control the traffic without making the citizens angry while keeping the streets a safe place.
awards
The FWA, Mobile Site of The Day
Wave Festival, Silver, Best Game,
Wave Festival, Silver, Cyber Craft
5 stars evaluation at App Store and Google Play
what is about
Educating the next generation of drivers and pedestrians in a different manner.
backstage
Fiat, the leader in automobile sales in Brazil for the past 13 years, took the responsibility to fight for better traffic conditions in the country upon itself. To do so, it decided to educate the next generation of drivers, motorcyclists, pedestrians and cyclists in a different manner.
-
We created an addictive game that makes you think about your role and responsibility in the streets every time you play. The game is very simple. All you have to do is touch the cars, motorcycles and bikes to make them stop and touch them again to make move. But if you leave them standing still for too long, two things happen: they loose their patience and you lose the game.
-
As you move through the phases, the traffic keeps getting worse. The goal is to control the traffic while keeping the streets a safe place for everyone.
-
Mistakeland was featured at the top 10 free apps in the Apple Store Brazil for 5 weeks. It's a 5 stars game in the App Store and 4 stars in Google Play Store with over 380 positive reviews.
credits
Fred Saldanha, Juliana Constantino, Eduardo Battiston, Danilo Rodrigues, Renato Campana, Thiago Furquim, Danilo Matheus Campos e Francisco Adelano de Oliveira, Cláudio Souza, Ernane Melo, Nathalle Péres e Isabela Fagundes Pereira, Cristiano Ruiz, Ronara Lamounier e Beatriz Durlo, Rodrigo Navarro, Marcos Antônio Souza Dias, Priscila Moscovich e Carolina Florentino, João Ciaco, Malú Antônio, Sarah Albuquerque e Caroline Magalhães, Doubleleft.
