2013
entrepreneurship, brand identity, product & service design
Amüse
Amüse Food Store. Eat with no modesty.
my role
original concept, business plan, photography, furniture, product & service design, art & architecture direction.
about
Amüse Food Store is a boutique rotisserie for those who want convenience without compromising good taste. We developed a store from the scratch with a modern concept that positioned the brand for a young and independent target that values sophisticated quality products.
what is about
Creating a brand from the scratch.
backstage
After working with some of the best Chefs of São Paulo, Brazil, Chef Cintia Dumiense developed a complete line of products and a unique and innovative technique for packing and storing food combining high speed cooling with vacuum packing, allowing the recipes to maintain its original taste and characteristics after reheated at home.
From the business idea to the final visual identity execution I had the opportunity to prove my designer and entrepreneur skills. Contemplating the creation of the brand and all it's applications, the art direction for photos and communication, packaging, furniture design, architecture, facade renovation and the strategy for product placement in the store.
credits
Chef Cíntia Dumiense, Irma Chaves, Claudio Dumiense, Nicollas Lupetti, Natalia Traldi, André Pinheiro, Tiago Canzian, Renato Campana, Vanessa Queiroz, Cris Jaber, Cidomar Biancardi.
