2013
social media
sky hdtv
Sky Rec is a hashtag that works like a record button.
my role
Original Concept, Art Direction, UX and Design Director
about
SkyRec enables people to record television shows through a Twitter hashtag, turning the retweet button into a record button.
press
"Recording TV Shows With a Tweet."
"Hashtag Lets Viewers Record TV Shows By Tweeting."
.
"Satellite TV provider lets people record programmes via Twitter."
"Sky Brazil allows customers to record programmes at home
using Twitter with #SKYREC."
awards
The Webby Awards, Nominee, Innovation
Cannes Lions, Shortlist, Innovation
Cannes Lions, Shortlist, Media
D&AD, In-Book, Digital Tools
London International Award, Gold, The New
Wave Festival, Gold, Brand Utility
Tomorrow Awards, Shortlist
what is
it’s a service that generates
spontaneous media and gave a new meaning to the brand’s twitter.
backstage
SKY TV has more than 3.400 hrs of daily programming and 142 different channels, but young people are spending more time on social networks. How can we use social networks to make sure nobody misses another show they like?
We basically connected Twitter into the SKY TV's satellite. Every day Sky TV Tweets the highlights of their programming. But now, if a SKY TV client wants to see the program at home later, they just need to retweet with hashtag #SkyRec and the program will be recorded automatically at their home. In an innovative way, we got all our costumers talking about our schedule, potentializing this service on social networks.
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To activate the service, Sky clients just needed to register their twitter profiles on Sky’s Website. SKY’s TV Twitter has become more than just an ad tool. SkyTip is an exclusive service for 1.5M SKY's clients.
credits
Fred Saldanha, Daniel Boa Nova, Paulo Medeiros, Vinícius Maffeis Juliane, Michael Candido, Patrícia Fernandes, André Michels, Marcelo Ficotto, Francisco Adelano, Fabio del Rio, Renata Bokel, Rafael Castro, Rodolfo Campitelli, Túlio Silva, Mariana Andrade, Eduardo Maruxo, Agrício Silva Melo, Marcelo Miranda, Darwin Oliveira, Marcio Zebini, João Enéas Ribeiro, Fabius Di Biasi, Jonas Tanaka, Thiago Lopes, Ricardo Gil, Alex Peçutti.
