2016
on-line advertising
samsung
rethink what a phone can do with the new Samsung
Galaxy S7
my role
Creative and Design Director
about
In 2016, Samsung launched the Galaxy S7. A revolutionary smartphone capable of doing things never imagined before making people rethink what a phone can do.
what is
Sometimes I do things only cause I can. Like enjoying life as a mermaid.
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Our goal is to show that the Samsung Galaxy S7 can empower the users in many ways. Some people like to do things just because they can and the Galaxy S7 can help them enjoy those moments like no other smartphone can.
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With combined posts from Facebook and Youtube the film reached more than 10MM views and had a positive engagement never seen before in a Samsung on-line vídeo campaing, with thousands of people sharing, making comments and tagging friends.
credits
Fred Saldanha, Danilo Rodrigues, Francisco Adelano, Fabio del Rio, Tiago Furquim, Paulo Amaral, Victor Brito, Leanardo Golob, Gabriel Pires, Rafael Hengels, Victória Aiello, Nataly Oliani, Renata Bokel, Rafael Castro, Fabiana Franco, Rodolfo Campitelli, Túlio Silva, Fábio Dias, Agrício Silva Melo, Marcelo Miranda, Darwin Oliveira.
