2015

content marketing platform

samsung

Samsung Chef Experience is a platform for exclusive content and realtime interaction through social media.

my role

Original Concept, UX and Design Director

about

To introduce the new generation of premium gourmet kitchen appliances, Samsung invited International renowned Chefs to share their passion, their knowledge and their practical tips to help build a platform with exclusive content and realtime interaction with the audience. From Brasil: Olivier Anquier, Chile: Christopher Carpentier, Peru: Christian Bravo, República Dominicana: Leandro Diaz, Colômbia: Harry Sasson and México: Abel Hernandez.

what is about

Samsung invited International renowned chefs to an exclusive experience. 

backstage

Every Saturday, a Chef presents an recipe exclusively created for the platform broadcasting the whole cooking process, live.

While following the live stream, our online audience can submit questions by social media using the hashtag #SamsungChefHelper.

Those questions are curated live by an assistant with a Samsung tablet. The assistant is the bridge between our online audience and our Chef.

While being broadcasted live, our Chef answers those questions while preparing the recipe.

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After the broadcast, the content will be available on site for those who could not follow live or would like to watch again. And in addition, the project has a partnership with VICE, responsible for creating original content about lifestyle, like how to assemble a sophisticated table, how to matching wines, how to choose the perfect music for every meal and about trends in gastronomy.

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The project also includes a service in partnership with SENAC (one of the largest educational institutions in Brazil), where professors and senior students of the Gastronomy course, will support the users of the website clarifying questions in real time about recipes and ingredients through Twitter.

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The service works through Twitter every day, with online support Monday through Friday from 8:00 a.m. to 12:00 p.m. Questions made after this time will be answered the next day.

credits

Fred Saldanha, Renato Campana, Pedro Barroso, Renata Bokel, Juliana Elia, Juliana Nobre, Rose Campiani, Natalia Traldi Bezerra, Gabriel Pires, Angelo Lages, Daiane Dunka, Priscila Bezerra, Alessandra Barcala, Renata Mello, Paola Godoy.