2016
selected works
about me
Diego Nicolau
loves design and innovation.
When he was a kid his dream was to become an inventor, not an astronaut.
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I’m an idea-driven designer, art director, entrepreneur and coder (whenever I have some spare time) based in New York currently working as Executive Creative Director at Huge. I like to create projects that live somewhere between design and advertising like Fiat Safe Key, a new car accessory designed to save lives. Or like SKY Tip, a browser extension that gives you real-time suggestions on what to watch on TV based on what you are browsing on the internet. Or like Fiat Live Store, a two years project that brought a new business model to Fiat Brazil and won an Innovation Cannes Lions.
Or even like SKY Rec, an idea that allows all SKY HDTV customers to record TV shows with a single tweet. Or like Fiat Mio, a collaborative project in which 160 different countries helped Fiat Brazil to shape the world’s first crowdsourced car for the 2012 International Car Trade Show.
Throughout my career, I've created a variety of work for big brands such as Fiat Automobiles, Philips, Coca-Cola, SKY/DirectTV, Samsung, Nivea, Visa, ESPN, Gatorade, Citibank, Mead Johnson and Whirlpool. I've overseen winning pitches for international clients and collected 60+ international awards among Cannes Lions, D&AD, Webby, FWA, LIA, One Show and Clio.
I’m a member of the International Academy of Digital Arts and Sciences and has been on the jury of some of the most recognized advertising festivals, such as The Webby Awards the New York Advertising Festival, The Festival of Media Latam.
In 2016 I has invited to be Head of Program and Teacher at the British School of Creative Arts - EBAC, an innovative educational center partner of the University of Hertfordshire (Great Britain), to develop a world-class quality Digital Art Direction curriculum to stimulate the development of the creative economy in Brazil.
past
2016, Executive Creative Director At Huge New York (currently)
2012, ECD and Head of Service & Product Design at Isobar Brazil
2011, Group Creative Director at AgênciaClick Isobar
2010, Creative Director at AgênciaClick Isobar
2007, ACD & Head of Design at AgênciaClick
2006, Senior Art Director at AgênciaClick
2005, Creative Director at Rage
2004, Art Director & Digital Coordinator at Rage
2002, Art Director & Digital Coordinator at Parla Comunicação & Mkt
2000, Designer & Assistant Art Director at Parla Comunicação & Mkt
press
"The 14 Most Important Interfaces Of 2017"
"The Way You Pay Bills Is About To Change Forever."
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"Fiat Brazil Brings the Dealership to Your Home With Live Store."
"Fiat unveils live digital store 'hybrid' project."
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"Recording TV Shows With a Tweet."
"Digital Dealership Lets Shoppers Take Cars For A Spin From Home."
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"Sky Brazil allows customers to record programmes at home using Twitter with #SKYREC."
"Satellite TV provider lets people record programmes via Twitter."
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"Fiat releases details of first ever crowdsourced car. The company has posted some fascinating making-of videos giving people an access-all areas pass to the car making process."
"Hashtag Lets Viewers Record TV Shows By Tweeting."
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"At Fiat in Brazil, Vehicle Design Is No Longer By Fiat."
"Fiat Brazil Suggests The First Co-Created Car. Fiat Mio will be the first concept vehicle created under Creative Commons licensing."
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"6 Great Products Designed By The Internet"
honors
2016, Speaker at PixelShow - Hacking Mkt Budget To Create Innovation In Advertising
2016, Panel Speaker at CCSP - The Challenge Of Creating In The Era Of The Experiences
2016, Speaker at British School of Creative Arts - The Future Of The Advertising Agencies
2015, Speaker at CCSP - Innovation Without Whining
2015, Jury member at Webby Awards
2014, Speaker at Path Festival - Digital Transformation
2014, Jury member at Webby Awards
Since 2014, Member of International Academy of Digital Arts and Sciences
2013, Executive jury member at Festival of Media Latam
2013, Speaker at 25º Fest'Up - What's Behind The Great Ideas
2012, Jury member at New York Festival
2012, Speaker at Wide Open Business Conference - Collaborative Creativity
2010, Guest lecturer at Anhembi Morumbi University - Digital Advertising Master Classes
2005, Named for Best Digital Agency of the Year by ARP - Brazil
2004, Named Web Designer of the Year by ARP - Brazil
(One of the most prestigious advertising associations in Brazil)
awards
Cannes Lions
2015, Innovation Lion, Shortlist, Fiat Safe Key
2015, Innovation Creative Data Lion, Shortlist, Sky Tip
2015, Media Lion, Shortlist, Sky Tip
2015, Cyber Lion, Shortlist, Sky Tip
2014, Innovation Lion, Gold, Fiat Live Store
2014, Media Lions, Bronze, Fiat Live Store
2013, Innovation Lion, Shortlist, SkyRec
2013, Media Lion, Shortlist, SkyRec
2009, Design Lion, Bronze, Fiat Black Motion
Wave Festival
2015, Mobile Craft, Prata, Fiat Mistakeland
2015, Mobile, Best Game, Silver, Fiat Mistakeland
2014, Cyber Craft, Grand Prix, Fiat Live Store
2014, Cyber Website, Gold, Fiat Live Store
2014, Cyber Craft, Gold, Fiat Live Store
2014, Brand Utility, Gold, SkyRec
2011, Best Website, Shortlist, Fiat Mio
2010, Best App, Silver, Fiat 500 Faces
2009, Cyber Website, Grand Prix, Fiat T-Racer Game
2009, Cyber Website, Gold, Fiat T-Racer Game
2009, Best Game, Silver, Fiat T-Racer Game
2009, Best Website, Bronze, Fiat Black Motion
2008, Best Website, Silver, Fiat Punto Social Test-Drive
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Webby Awards
2015, Interactive Advertising, Winner, Fiat Live Store
2014, Innovation, Nominee, SkyRec
LIA - London International Award
2013, The New, Gold, SkyRec
2009, Digital Products, Silver, Fiat T-Racer
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IF Product Design Award
2014, Product design, Fiat Live Store
FWA
2014, Mobile Site of The Day, Fiat Mistakeland
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D&AD
2014, Digital Tools, In-Book, Fiat Live Store
2014, Websites&Microsites, In-Book, Fiat Live Store
2013, Digital Tools, In-Book, SkyRec
Effie Awards
2014, Launching Campaign, Gold, Fiat Live Store
2014, Services, Silver, Fiat Live Store
2011, Durable Goods, Gold, Fiat Mio
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Festival of Media Latam
2014, Best Experimental Campaign, Gold, Fiat Live Store
2014, Best Use of Digital, Silver, Fiat Live Store
2011, Creativity & Innovation, Winner, Fiat Mio
2011, Comunication Strategy, Shortlist, Fiat Mio
2011, Social Strategy, Shortlist, Fiat Mio
2011, Effectiveness Strategy, Shortlist, Fiat Mio
Festival of Media Global
2015, Best Experimental Campaign, Shortlist, Fiat Live Store
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Warc 100
2015, The world’s 100 best marketing campaigns, Fiat Live Store
4A’s Jay Chiat
2011, Idea for New Product/Content, Silver, Fiat Mio
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Tomorrow Awards
2014, Shortlist, Fiat LiveStore
2013, Shortlist, SkyRec
New York Festival
2011, Digital & Interactive, Shortlist, Fiat Mio
2010, Use of Mobile, Silver, Fiat 500 Faces
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Yahoo! Big Idea Chair
2009, Best Idea Of The Year, Fiat T-Racer
2007, Best Idea Of The Year, Fiat Punto Social Test-Drive
El Sol
2014, Digital, Gold, Fiat Live Store
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El Ojo Iberoamerica
2016, Best Sound Design, Gold, Samsung Cidade Verso
2016, Best Use Of Music, Silver, Samsung Cidade Verso
2015, Interactive Tools, Gold, Fiat Live Store
2011, Branded Content, Gold, Fiat Mio
2011, PR, Silver, Fiat Mio
2011, El Tercer, Bronze, Fiat Mio
2010, Interactive, Silver, Fiat 500 Faces
2009, Interactive, Silver, Fiat T-Racer
Most Contagious Magazine
2009, Fiat Mio
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One Show Interactive
2011, Interactive Advertising, Merit, AACD Unique Types
2010, Mobile Aplications, Bronze, Fiat 500 Faces
2010, Branded Games, Merit, T-Racer
Clio
2016, Product Design, Shortlist, Fiat Safe Key
2011, Integrated Campaign, Shortlist, Fiat Mio
